You're not connecting with patients or clients who: prefer to book online; want an appointment ASAP; millenials; and patients or clients who prefer to book during non-business hours.
64% of patients or clients prefer to book online. How many are visiting your website and leaving without booking an appointment? All because they cannot book an appointment online.
On average, patients or clients book appointments 45 hours in advance. The back and forth of trading phone calls or emails makes it difficult to deliver a lead time this short. You are leaving appointment slots - a perishable commodity - unfilled if you rely solely on appointment booking via phone or email.
Millenials comprise over 43% of the adult population in Canada. They're the most health conscious generation and also the generation that spends the most time online. Without online appointment booking on your website, you will have a tough time capturing this large and influential demographic.
A large percentage - 35% - of online appointment booking happens during non-business hours. Without an online booking option on your website, you lose patients or clients who want to book during non-business hours.